FRANCHISE
Looking to start
Your Own Business?
Join hand with India's Fastest Growing Kitchenware Store Chain
Become a Franchise Partner with StoveKraft Today
Ready to Start Your Growth Journey?
Join the Pigeon EBO Franchise Network of 300+ stores
Partner with one of India’s most trusted names in kitchen and home
appliances.
With high-demand products, a strong brand legacy, and a
proven retail model, your success starts the day you sign up.
Why Partner with StoveKraft?
Established & Trusted Brand
Diverse Product Portfolio
Strong In-store Experience
Hassle-free Operations
Competitive Prices
High Demand Category
Franchise Snapshot
Store Size
600+ sq. ft.
Break-even
3 Months*
Total Investment
₹25 Lakhs (Capex + Deposit)
Investment Recovery
Less than 6 months
Annual ROI
30%
Rental Model
Rent-sharing
Franchise Onboarding Made Easy
Just bring your retail experience — we handle the rest.
1. Application
Application & Financial Document Submission
2. Site Finalization
Site Finalization with SKL Business Development Team
3. Legal Agreements
Legal Agreements Guidance by SKL Legal Team
4. Layout & Design
Store Layout & Design by SKL Vendors
5. Store Fabrication
Store Fabrication via Authorized Partners
6. Staff Hiring & Training
Staff Hiring & Training Support by SKL
7. ATL & Digital Marketing
ATL & Digital Marketing: TV, Radio, Hyper-local
Initial Launch Support
Ongoing Support
Performance Highlights
Launched First Store
Started in June 2022 with an impactful presence in retail.
Consistent High Margins
Proven profitability with stable and attractive margins.
100% Company Support
Complete assistance at every franchise development step.
Why Kitchen & Home Appliances Retail?
| Feature | Kitchen Appliances | Food | Gym | Salon |
|---|---|---|---|---|
| Recession-resistant Category | ||||
| Consistent Demand Across Urban & Tier 2/3 Markets | ||||
| Low Inventory Risk | ||||
| Online + Offline Service Models | ||||
| High-Margin, Low-Competition Space |
Frequently Asked Questions
With 20+ years of brand history, Pigeon offers a low-risk, high-reward model. Investment is up to ₹25 lakh, with 100% refundable security deposit on exit.
Yes. Investment is ₹17 lakh (₹15 lakh refundable deposit + ₹2 lakh franchise fee) across Tier 1, 2, and 3 cities.
COFO: Company pays rent; franchisee manages all other costs.
FOFO: Franchisee covers all costs and receives higher margins to offset rent.
Yes, after 3 months of successful operations, we offer expansion opportunities.
We offer ATL (TV, Radio, Digital) marketing and hyper-local campaign support.
No, there's no lock-in.
Anyone 18+ with basic retail knowledge and strong intent to grow a business.
A hands-on approach to business, dedication, and drive to scale.
Absolutely. We guide you at every stage — from site selection to launch.
Minimum of 2 (1 Store Manager, 1 Sales Promoter).
Yes, our team can connect you for first-hand experience.
Have More Questions?
We’re here to help! Feel free to reach out with any queries you may have about our franchise or products.
Email us at:
pigeon.ebo@stovekraft.com
Call us:
+91 99805 99830
