Pigeon has a market presence of over 15 years and enjoys a high brand recall amongst consumers for quality and value for money. Pigeon has been offering a premium range of products to Indian homemakers since 1999. Pigeon has been listed as one of the “India’s Most Admired Brands 2016” by White Page International. As a result of the co-branding initiatives over eight years with LPG companies such as Indian Oil Corporation Limited and Hindustan Petroleum Corporation Limited to utilise their sale and distribution channels, the Pigeon brand has a wide consumer outreach.