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We are committed to
delivering excellence

Stovekraft helps customers realize results by focusing on strong, long-lasting relationships and delivering value through agility and innovative industry solutions and services. We encourage our people to understand our commitments to our clients. This includes managing expectations and dealing with any issues early. We focus on building long-term relationships with our clients and placing them at the core of how we deliver – listening to them and understanding their business needs, so we can deliver solutions that add value.

We take personal accountability to make the right commitment to our clients, build sustainable relationships with them and make every effort to deliver on our promises.

Well Recognized Brands

Our award-winning Pigeon brand is well established in the Indian kitchen appliances industry. Led by our co-branding initiatives of over eight years with LPG companies to utilise their sale and distribution channels, Pigeon enjoys a wide consumer outreach, especially in the interior regions of the country, and has a high brand recall value. Gilma is recognised as a brand offering a semi-premium experience, while BLACK+DECKER is a globally trusted name in small domestic appliances.

Well Connected Distribution Network

The integration of our supply chain and distribution network with our manufacturing facilities provides us with a competitive advantage over other players in the Indian kitchen appliances industry. Our manufacturing facilities in Bengaluru and Baddi are well connected with nine strategically located C&F agents. Additionally, we have 646 distributors across India. The C&F agents and distributors are, in turn, connected with a dealer network comprising over 61,400+ retail outlets, which are driven through a sales force of 560+ personnel.

Integrated Manufacturing Capabilities

Our manufacturing facilities are located in Bengaluru (Karnataka) and Baddi (Himachal Pradesh). Both facilities have a high level of backward integration, and our manufacturing process is not dependent on third-party suppliers and OEMs. The Bengaluru facility is spread across more than ~43 acres, out of which 25 acres is available for future expansion. It is also one of the few facilities in India to have a fully automated roller coating line for the manufacture of non-stick cookware. Both our manufacturing facilities are ISO 9001:2015 certified for implementing quality management systems.

Consistent Focus On Quality And Innovation

Our focus on quality is maintained at all stages - right from the sourcing of raw materials, which is undertaken from manufacturers to the product development and manufacturing stage, which is subject to rigorous review and monitoring process. We have a dedicated sourcing team and quality assurance team to closely monitor the quality of products that are sourced by us from third-party OEMs. A dedicated in-house R&D facility and progressive R&D investments have enabled us to deliver relevant product innovations and add segments based on shifts in consumer preferences ad market demand.

Stovekraft is committed to Quality

We are committed to the design, manufacture and delivery of a perfect product.

At Stovekraft, all employees understand, know and implement our quality policy in their day-to-day operations. We strive to provide our customers with products and services that meet and even exceed their expectations. We are committed to continuous improvement and – our Quality Management System provides a framework for measuring and improving our products and performance.